We use 100% of our brain power to create mind-blowing content that feeds the demands of an increasingly diverse media landscape. From branded content to broadcast, no project is too small, no audience is out of reach. At CAN we always aim to out think the imitators.
We flex our creative and production muscles to lift every opportunity presented to us. Heaving the weight of production over our shoulders with ease, carrying you safely from concept to execution.
Our strength comes from a team comprised of some of the best and most pioneering builders of branded content. We use the latest technologies and social media mechanics to get your content out there.
CAN worked with Sported, the charity created to continue the London 2012 legacy, to create a series of films highlighting how the promise of The Games to change young lives through sport was being carried out.
We made three films that showed how donations to Sported had helped young people to improve their lives by getting them off the streets and off drugs and helped them gain confidence and life skills. We followed three people and told the story of how sport had helped them to change their lives.
This film, 'No One Gets left Behind', tells the story of how Teroll Lewis discovered the power of sport and from a life in gangs and in jail, turned it around to become a centre of the community and an inspiration to others.
The FA & Mars created 'Just Play' in response to an increasing problem where adults were opting out of playing football past grassroots level.
As part of the campaign CAN developed a viral film portraying the range of influences which culminated in people not taking football into their adult life, juxtaposed with a lighter happier life involving football.
The different scenarios were anchored with three well known football stars Rio Ferdinand, Rachel Yankee & Robbie Savage. We filmed a variety of mini dramatized scenes and shot stylized pieces to camera with Rio, Rachel and Robbie. CAN delivered a high impact 90 sec viral video that was pushed out by The FA and Mars and was also screened on Sky’s Soccer AM show.
Oxford University’s Said Business School wanted to create a problem solving community geared to addressing some of the most complex issues that face the world in this first half of the 21st Century. Available to MBA students as part of their course and alumni, the brief was to create a series of films that was available on its newly designed interactive on-line portal.
We were appointed to work with the school in tackling the major issue of global population ageing and demographic change. We researched appropriate expert witnesses and scripted a range of stylish films and succinct content for the interactive platform. The goal was to create broadcast quality content to be consumed over two terms, which stimulated high quality debate across the university and industry.
The final films and interview contributions form a key part of the MBA course platform. Well received by academics and students, they are now being actively used across the wider community.
Central to adidas’s sponsorship with London 2012 was the aim to increase sports participation in the UK. ‘adiStars’ was part of a multi channel campaign that used popular gaming culture to encourage the teenage (13-19 year old) audience to participate in sustained sporting activity to win unbelievable rewards. ‘adiStars’ used adidas’s Olympic ambassadors to encourage kids to participate in sport.
CAN played a key role in the communication campaign, creating a brand content strategy and style guide that could be brought to life under tight time constraints. We created a series of inspirational short films with 18 elite athletes, including Sir Chris Hoy, Tom Daley and Victoria Pendleton, talking about the ways they have triumphed over any adversity – psychological and physical.
These films formed the key video content in a powerful campaign for the adiStars website, where young athletes can connect with elite Olympic athletes and carry out their own sporting missions.
CAN was set the challenge to create a visually stimulating film that portrayed the City of Birmingham as a modern, fast moving city. A city in touch with its history, with a wealth of arts and culture, a strong business base and excellent shopping.
We approached the challenge in a lateral way. Through music. Specifically through using a local unsigned band to create the soundtrack, both as a backing track and in vision. We developed this simple concept, intercutting colourful images of Birmingham with a focus on the heart of its offering – its people. The soundtrack added immense resonance and humanity to the images, matching lyrics to the different colours of the Northern metropolis.
The film has been used extensively by Birmingham City Council locally and globally to promote the city.
"In 3 minutes you have managed to convey a message that Birmingham City Council has been trying to deliver for 30 years"
The Mayor of Birmingham
As one of the key partner sponsors, Cisco wanted to produce a high-end film that in a simple and effective way, would promote their sponsorship and services provided for London 2012.
The film would be used through internal and external channels, including the network of London 2012 Live Sites, spread across the city. An added challenge was to make these films work with and without sound.
We came up with three creative options and storyboards, showing different ways to tell the story on the big screens, without the benefit of narration. Working closely with Cisco we fine-tuned the creative and also ensured that it would conform to LOCOG’s Olympic guidelines. We focused on the technique of integrating the live action drama documentary with captivating CGI.
The result was a 3-minute film short, which was screened extensively on big screens across the country in the months leading up to London 2012.
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