What is Brand Generated Content (BGC)?
“User Generated Content” or UGC is a big media buzzword at the moment. At CAN we are talking about BGC, Brand Generated Content. This is about promoting your brand, opening up markets and maximising your investment. We produce BGC on behalf of sporting bodies, sponsors and brands which is professionally produced and leverages major events, above the line, below the line and sponsorship activation.. BGC is designed to be engaging and influential, whilst being highly effective at conveying key brand messages to TV, Internet, Mobile or Live audiences.
How do you cost projects?
The majority of our business is project driven and we produce transparent budgets which clearly show all direct costs without mark-up, to which we apply a production overhead.
What is a Video News Release (VNR)?
The Video News Release is a crucial part of a successful, integrated, marketing and communications strategy. Clients are increasingly looking at ways of generating branded TV coverage that fall outside traditional advertising and marketing Communications. The Video News Release or ‘VNR’ is one such tool that adds value and is rapidly becoming more popular with companies seeking to raise their profile and presence on television. A VNR is a form of press release produced as a TV News item or feature story for television broadcast. A VNR comprises of four key stages that include production of the story, notification or ‘sell-in’ to broadcasters, distribution and finally monitoring of results.
Who is The3DFirm?
The 3D Firm is an alliance between 3 leading specialist companies to provide a full service 3D film agency. Together we can nurture the seed of a 3D idea and take it right through to fruition.
What is the difference between Internet TV and IP TV?
IPTV is the transmission of television through data networks such as DSL, cable modem or wireless broadband. It involves large infrastructure costs and takes time to set up and has a more limited distribution. Internet television is broadcast over the internet and therefore limitless and global. Internet TV involves lower costs and is quick to implement.
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