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Client: Vodafone
Brief: Develop creative concept, film, edit and deliver 60" (with 30" cut down) commercial on the big screens at Test match grounds linking Vodafone’s England cricket captain Michael Vaughan, with the brand whilst demonstrating the services available across the Vodafone network. All to be done in 10 days!
Execution: Due to time scales creative based around Michael fishing but not catching anything, and so therefore he plays with the functions available to him on his phone. All shot near his home in 4 hours.
Results: Spot has been screened regularly at Test matches.