|
|
|
||||||||||||||||||||||
|
|
|
|
|
||||||||||||||||||||
|
|
|
|
|
|
|
|
|
|
|||||||||||||||
|
|
|
|
||||||||||||||||||||
|
|
|
|
|||||||||||||||||||||
|
|
|
|
|
||||||||||||||||||||
|
|
|
||||||||||||||||||||||
|
|
|
||||||||||||||||||||||
|
|
|
|
|
||||||||||||||||||||
|
|
|
||||||||||||||||||||||
|
|
|
||||||||||||||||||||||
|
|
|
||||||||||||||||||||||
|
|
|
|
|
|
|
|
|
|
|||||||||||||||
|
|
|
|
|
||||||||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Client: Town & Country Pet foods
Brief: Produce 20 & 10 second national TVC from agency concept for Hi Life cat food
Execution: CAN worked with the agency to develop the concept and storyboard further and then designed and built sets and filmed the commercial over two days.
Results: Commercials were screened nationally and saw an increase in sales of HiLife cat food. They were so successful that Town and Country ran them again 6 months later.