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Client: Carlsberg
Brief: Produce 26 minute documentary of pro-celebrity skiing event at the end of the ski season in Verbier. The skiers take part in 5 different disciplines including a head to head race off for winners at the end of the day.
Execution: CAN covered the event with 4 cameras. A 26 minute documentary was produced and CAN carried out global sell in. The programme included extensive Carlsberg exposure.
Results: Even though the programme was produced at the end of the season it was aired in over 50 countries worldwide.