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Client: UK Sport
Brief: A film to form part of a presentation to London 2012 to unlock funding for sports coaching programmes across the UK.
Execution: CAN, in conjunction with UK Sports design agency, Navy Blue, suggested telling one success story in depth rather than featuring many. We decided on a remarkable project in Glasgow. CAN recreated the early days of the project and intercut into these action shots with interviews of the key people and current footage.
Results: This has been instrumental in unlocking £5,000,000 worth of funding and has since been extensively used in a variety of other platforms.