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Client: BT
Brief: Demonstrate the capabilities of BT web services and show the wide ranging benefits for business in a number of fields.
Execution: The sheer scope of web service applications was daunting therefore CAN decided to shoot a series of vignettes demonstrating the different benefits and applications. These vignettes were then wrapped around a framework of a CEO of a major holding company looking at the diversity of his company and how to pull it together as one. The thoughts of the CEO provided the voice over whose queries on the product were answered by a mellifluous calming second voiceover – the voice of BT.
Results: The film has been successfully used in conferences and training seminars by BT to promote the new product.