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Client: Vodafone
The Communications Challenge:
Brief: The challenge was to create an interactive DVD bringing together all the elements of the ‘NOW’ campaign for internal UK communications, including HQ, retail and call centre staff.
Execution: CAN created, produced and distributed a DVD programme which encapsulated all elements of the campaign including Global film montage, Flash animation, strategy statement, video interviews, press adverts, behind the scenes filming activities, ATL advertising, radio advertisements, online banners & a conclusion. The ‘NOW’ campaign spanned Consumer and Business sectors.
Results:CAN managed all aspects of the programme production, shot special interviews behind the scenes and delivered 5000 units in special holding devices for distribution to Vodafone offices worldwide over a 28 period.