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Client: IOC
Brief: To produce a live Webcast and a series of video programmes to announce the Host City of the 1st Summer Youth Olympic Games. The event will communicate to the youth community via the internet and all other media outlets with the aim of reaching a global audience and to convey the ‘fun and festive’ spirit of the YOG through internet, TV broadcast and video on demand.
Execution: CAN Communicate produced & directed all aspects of the live event. From casting of the presenters, scripting, set design, editing, lighting, 3x camera Outside Broadcast and satellite uplink - we managed it all.
On 21st February 2008 at 12:oohrs GMT a live signal was fed from the Olympic Museum in Lausanne to www.olympic.org and tv broadcasters in Russia, Singapore, Eurovision, APTN and Reuters. A video on demand package was later made available on You Tube and other social networking and UGC sites.
Results: Dear Gentlemen,
On a personal note, I wanted to thank you very much for all your hard work and contribution to this historical moment of the Youth Olympic Games ! Your positive energy, creativity and "easy and smooth atmosphere" helped a lot to make this project a great success! Again, another Can "hit the roof" success, looking forward to continuing this exciting adventure with a great team !
Head of Creative Service, Culture & Education for the Youth Olympic Games