Client: Reebok

Brief: To produce a film that shows Amir Kahn in a way never seen before as the centrepiece to a re-signing  event in front of 100 press.

Execution: CAN spent a day filming with Amir during a typical training day. It was shot using two Stereoscopic 3D rigs including an Iconix rig on a mini crane. This was edited into a 4 minute experiential film producing a unique insight into Amir.

Results: On first viewing the client gave the film a standing ovation.