CAN helps The FA & Mars get fans playing football
Just Play is a new initiative by The FA and Mars which encourages teenagers not to hang up their boots too soon and more seasoned footballers to carry on playing beyond the age of 35. The FA and Mars have made it as easy as a ‘one-two’ to turn up and start playing the football, whether it’s a good old-fashioned kickabout or the more competitive game, like 5 or 11 a side.
With the aim of getting 150,000 more people playing football regularly by 2013, The FA asked CAN to develop and produce a short film that could be used across a range of media. Called ‘Be’, it features Rio Ferdinand, Robbie Savage and Rachel Yankey and encourages viewers to think about how playing football can make a difference in your life.
Watch it here: http://www.youtube.com/watch?v=8zp9P6FeCfU&feature=youtu.be