adidas Beijing VNRs
for
adidas
Brief: Devise a film-based campaign strategy for adidas’s sponsored athletes at the 2008 Olympics in Beijing.
Solution: Produce 39 video news releases (VNR’s) for international broadcasters leading up to and during the Summer Games.
Result: Achieved 16 x Return on Investment (ROI) as the VNR’s featured heavily in global broadcaster programming with BBC, CNN, NBC, EuroSport, CNN, CCTV, etc and were watched regularly by more than 143 million households.
Topics
2D
Media Relations