adidas FIFA World Cup VNRs
for
adidas
Brief:
Capture and create top-quality footage that reflected adidas’s central involvement in this massive sporting event and publicise their PR activities throughout the World Cup.
Solution: Operate as a mobile film crew, on hand to react quickly to unplanned footage opportunities, and to capture key moments from adidas PR schedule. Each day we filmed a mixture of adidas events, interviews, press conferences and local colour.
Result:
CAN produced 35 features that were released on a daily basis and used by broadcasters and film makers globally.
“The media material provided by your team during World Cup 2010 was invaluable, and included some of the most newsworthy soundbites from any company in South Africa. Once again the high quality of pictures and audio provided by CAN made the adidas VNR’s stand out. Unsurprisingly Al Jazeera made use of at least one of your interviews in almost every sports bulletin throughout the tournament.
James Pratt - Executive Producer, Sport - Al Jazeera English | Doha, Qatar
Topics
2D
Media Relations