Amir Khan 3D
for
Reebok
Brief: Create the centre-piece 3D film for screening during a Reebok press event, during which the sportswear firm would announce its continued sponsorship of boxer Amir Khan.
Solution: We filmed Amir at his training camp, working out in his gym and on the streets of Bolton to produce stylised 3D film of the boxer as never been seen before. The 3D film was used to promote Amir’s new sponsorship deal with Reebok at a 3D theatre in the West End, London.
Results: The campaign generated a mountain of publicity. After a premiere for the world’s press, one journalist wrote that it allowed viewers to “understand for the first time what it was like to face a champion boxer”.
Please note that we are currently unable to give you the full 3D experience at its highest quality over the internet. If you would like to see this work and more, contact us using the button below to organize a 3D screening in our Richmond or Soho office.
Topics
3D
Media Relations