Footballs Hidden Story
for
FIFA
Brief
Deliver positive messaging for a global broadcast campaign by FIFA on its Corporate Social Responsibility program ‘Football for Hope’
Solution
Produce 36, editorially independent mini documentary films looking at the way football changes lives around the world.
Result
The documentaries were seen by more than 2 billion fans in 100 countries and distributed to TV broadcasters via a digital delivery platform designed, developed and managed by CAN. The series was very well received by TV broadcasters “It´s a great concept. Touching and interesting stories and a good screenplay. That´s what we´re looking for here - the sport´s human side and universal themes” Jorge Bernardo, TV Globo
Topics
2D
Documentary