Football's Untold Story
for
FIFA
Brief: Showcase FIFA’s CSR activity and in particular the Football For Hope Movement
Solution: A series of beautifully made feature pieces were filmed around the world showing individual member organisations of the Football for Hope Movement and the inspiring work that they do. This example features the organisation AMPJF in Mali which is a champion for Women’s rights run by the formidable Souadou Diabate. Through these individual stories we see the bigger picture of the positive power of football and the work that FIFA does away from the tournaments it runs.
Result: Stories were distributed free of charge and used by a range of broadcasters worldwide.
Topics
2D
Media Relations
CSR
Public Information