LG Arena Relaunch Promo
for
NEC Birmingham
Brief: Create a film to promote and sell the extensive redevelopment of the LG Arena at the NEC in Birmingham
Solution: We proposed to weave together archive footage and architectural flythrough with animation. The aim was to highlight the new features in an entertaining way
Result: “In a comparatively short space of time, CAN produced a video that gives audiences goose bumps every time they watch it. We enjoyed an excellent relationship, and I look forward to working with them on future projects."
James Brown, Head of Marketing, The NEC Group
Topics
2D
Sales and Marketing