Sport Scotland
for
Navy Blue
Brief: Create a presentation film for the London Olympic 2012 committee about participation in sport.
Solution: We conceived and produced a Sport Scotland success story from Glasgow that perfectly illustrated how sport can leave a lasting legacy and which was instrumental in unlocking funding of £5m from LOCOG.
Result: “Our brief called for an emotive, hard-hitting message. CAN delivered that and much more in a creative piece which has universal appeal, and which will be shown over and over again to a variety of audiences.”
Head of Communications, Sports Scotland
Topics
2D
CSR