UCL Final Ball Launch VNR
for
adidas
Brief: To film the launch of adidas’ 2011 UEFA Champions League Final Official Match Ball and produce a video news release (VNR)
Solution: Featuring Jermaine Defoe, Samir Nasri & Salomon Kalou, the Wembley launch event marked the unveiling of the adidas Wembley Finale ball. Designed in red and white to reflect the St George Cross, the ball was uniquely designed to reflect London with two lions holding up the cup. CAN filmed throughout the day’s events including 1-2-1 interviews with the adidas football players. We also produced an A Roll edit focusing on the Jermaine Defoe who gave away 100 of the balls at a local school and joined in a skills session
Result: Content was distributed globally to broadcasters & program makers globally
Topics
2D
Events